We envision a future without diets

women laughing
two women taking photos of their food in Chinatown


Dieting has always been a big topic of conversation in my family. My mum, sister and I have tried so many different diets - from Atkins to 5/2 - even a diet where you eat rice pudding for breakfast, lunch and dinner...!

What they all had in common was the idea that ‘willpower’ was the key to resisting cravings. Of course, we soon realised that willpower IS NOT infinite and when we ran out, the weight returned - along with another diet.


"I learned about the hunger hormone (ghrelin) and how it was triggered by sugar crashes."

3 years ago while developing the algorithms behind AI Doctor, I started digging into sugar levels. I noticed how obesity was closely correlated with many chronic conditions, and I learned about the hunger hormone (ghrelin) and how it was triggered by sugar crashes.

Realising it would be easier to lose weight if I could just stabilise my levels, I tried various diets including keto - which worked well at first but (without burgers or beer) I just couldn’t keep it up.

Luckily I came across a paper on Personalised Nutrition that used continuous glucose monitoring sensors to prove that food could have a completely different effect, depending on the person.

I’ve been measuring my sugar levels ever since and I’m still amazed at what causes my levels to spike (I mean cherry tomatoes, seriously!) and what doesn't (Prosecco, yyyyes!)

I found these little insights empowering, but I knew this was just the tip of the iceberg. 

the founder - Laura Douglas
two people walking with myLevels sensors onSome of the myLevels team


In Spring 2018, as part of the London based incubator Entrepreneurial First, and with Iliyan Zarov, I founded myLevels.

We conducted the first trial with 25 people with a simple app that allowed users to view their sugar levels in real time.

Since then we’ve taken 100s of people through our program, while improving the app with new features and helpful tools for our growing community of users.

We’ve helped people lose weight and totally revamp their views on food and dieting. We’ve also been featured in newspapers like the Metro, magazines like Wareable and podcasts like Masters of Scale and Women in AI.

This year 2020 we’ve been building a new iOS version of our app, with a new experience and even better tools to help our users lose weight without the pain of a one size fits all approach. 


Provide an affordable solution for lasting weight loss | AI nutritionist in your pocket.

Our mission is to provide an affordable solution for lasting weight loss that leverages the power of AI to help you make the best choices for your own unique body.

Our vision is for myLevels to become an AI nutritionist in your pocket, automatically recommending and delivering meals to you based on your unique health goals.

AI has been used for many things, but I have a personal vendetta and that is to eliminate fad diets once and for all!

Laura Douglas
myLevels | Founder

two women running in the woods with myLevels sensors on


Multidisciplinary Team

myLevels is a lean startup meaning we are focussed on creating an exciting new product with great user experience over trying to become too big too quickly.

image of Laura

Laura Douglas
Founder & CEO

Entrepreneur, Woman in AI and Data Scientist. Laura creates products and apps to help women lose weight and become the best version of themselves.

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Robbie Maltby
Head of Growth

Entrepreneur, Growth Marketer and Startup Coach. Robbie finds the best customers and partners for myLevels, helping us grow in the most meaningful and consistent way.

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Georgina Punter
Advisor | Health & Wellness

Diet Coach and Health & Fitness Entrepreneur. Georgina advises myLevels on nutrition and weight loss psychology. 

man scanning his myLevels sensor with the app

Join the Beta Program

myLevels are looking for a select group of people to be part of the pre-launch beta program.