We envision a future without diets

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two women taking photos of their food in Chinatown


Dieting has always been a big topic of conversation in my family. My mum, sister and I have tried so many different diets - from Atkins to 5/2 - even a diet where you eat rice pudding for breakfast, lunch and dinner...!

What they all had in common was the idea that ‘willpower’ was the key to resisting cravings. Of course, we soon realised that willpower IS NOT infinite and when we ran out, the weight returned - along with another diet.


"I learned about the hunger hormone (ghrelin) and how it was triggered by sugar crashes."

6 years ago while working as an AI Researcher at a health-tech startup and personally experimenting with low carb diets, I noticed that I wasn't feeling hungry all the time anymore. I started digging into sugar levels and I learned about the hunger hormone (ghrelin) and how it was triggered by sugar spikes and crashes.

These low carb diets - including keto - worked well at first but (without burgers or beer) and still having to track all my macros I still felt they were overly restrictive and willpower requiring.

Luckily I came across a paper on Personalised Nutrition that used continuous glucose monitoring sensors to prove that food could have a completely different effect, depending on the person.

I’ve been measuring my sugar levels ever since and I’m still amazed at what causes my levels to spike (I mean cherry tomatoes, seriously!) and what doesn't (Prosecco and Indian curries :))

I found these little insights empowering, but I knew this was just the tip of the iceberg. 

the founder - Laura Douglas
two people walking with myLevels sensors on
Some of the myLevels team


In Spring 2018, as part of the London based incubator Entrepreneur First, and with Iliyan Zarov, I founded myLevels.

We conducted the first trial with 25 people with a simple app that allowed users to view their sugar levels in real time.

Since then we’ve taken 100s of people through our program, while improving the app with new features and helpful tools for our growing community of users.

We’ve helped people totally revamp their views on food and dieting. We’ve also been featured in newspapers like the The Guardian, magazines like Wareable and podcasts like Masters of Scale and Women in AI.

Over the years that followed we ran a total of 6 rounds of beta trials, where we experimented with a variety of cutting-edge sensors and continuously evolved our app. We continued refining and improving myLevels until we were confident it was not just highly effective but also affordable.

So now, in January 2024, it's with immense excitement and pride that we share it with you.


Our vision is to eliminate fad diets through understanding of everyone's unique responses to food.

Our mission is to provide an affordable solution for lasting weight loss that leverages the power of AI to help you make the best choices for your own unique body.

We see myLevels becoming an AI nutritionist in your pocket, automatically recommending and delivering meals to you based on your unique health goals.

AI has been used for many things, but I have a personal vendetta and that is to eliminate yoyo dieting once and for all!

Laura Douglas
myLevels | Founder

two women running in the woods with myLevels sensors on


Multidisciplinary Team

myLevels is a lean startup meaning we are focussed on creating an exciting new product with great user experience over trying to become too big too quickly.

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Laura Douglas
Founder & CEO

Entrepreneur, AI Researcher and Full Stack Developer. Laura brings her experience building consumer AI-based and health products to create myLevels.

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Lucie Douglas
Community & Comms

Community Builder, Operational Manager and all round Fountain of Knowledge. As the first ever tester of myLevels, Lucie has a lot of hints and tips to share with the community.

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Michelle Loa Kum Cheung
UI & UX Design

Designer, Artist and Foodie. Michelle brings an artistic flair, focussing on the visual identity and usability of myLevels.

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Henry McDonnell
Business Advisor

Industry veteran with over 30 years experience in blue-chip and SME sectors. Henry provides myLevels with broad advice on strategy, product and commercial matters.

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Robbie Maltby
Growth Advisor

Entrepreneur, Growth Marketer and Startup Coach. Robbie finds the best customers and partners for myLevels, helping us grow in the most meaningful and consistent way.

man scanning his myLevels sensor with the app

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